
When Art Meets Advocacy: Fervor & Zeal’s Partnership with Business For Good San Diego
In a world where profit often overshadows purpose, there’s something refreshing about businesses that dare to prioritize people and planet alongside their bottom line. Business For Good unites San Diego businesses that operate on these core values and moves them further along the trajectory of affecting change—by helping lead sustainable, equitable public policy that allows everyone in our region the opportunity to thrive. This philosophy resonates deeply with Fervor & Zeal’s mission, making our collaboration with Business For Good San Diego not just natural, but essential.
The Power of Shared Values
At Fervor & Zeal, we’ve always believed that apparel can be a vehicle for change. When we discovered Business For Good San Diego, we found kindred spirits who shared our conviction that businesses can—and should—be forces for positive transformation in their communities. BFG members benefit from advocacy education and awareness of local policies that improve San Diego for all, deep connections with like-minded professionals, and resources to grow purposeful San Diego brands that stay in business—for good. The connection runs even deeper through our co-founders, Sam Mazzeo and Jay Buys, who serve on Business for Good’s board of directors. This isn’t just a partnership on paper—it’s a commitment woven into the very fabric of who we are as a company.
Art as Activism: Aël da Silva’s Vision
To bring this collaboration to life visually, we partnered with the incredibly talented Aël da Silva, an illustrator and animator whose work perfectly captures the spirit of purposeful business. This Business For Good collection marked Silva’s first design with Fervor & Zeal—a collaboration that would prove to be transformative for both parties. Silva’s artistic vision transforms abstract concepts of social good into compelling visual narratives that speak directly to the heart of what Business For Good represents. Her illustrations don’t just decorate our Business For Good collection—they tell a story. Each piece reflects the organization’s commitment to creating an inclusive San Diego where businesses thrive by lifting up their entire community. The artwork captures the energy of local entrepreneurs, the beauty of collaborative impact, and the vision of a more equitable future for all San Diegans.
What began as a single project has blossomed into something much deeper. Silva’s commitment to creative excellence and alignment with the impact we’re trying to create was so evident that she has since joined Fervor & Zeal’s board of directors. Her transition from collaborating artist to board member reflects our shared belief that meaningful change happens when creative vision meets strategic purpose.
Making Impact Tangible
What makes this partnership truly special is how it transforms good intentions into measurable action. 25% of the profits from associated apparel are distributed to Business For Good San Diego. Every purchase becomes a vote for the kind of business community we want to see—one where success is measured not just in revenue, but in positive community impact.
Business For Good San Diego represents more than 110 members who are collectively driving meaningful change in our region, proving that doing good and doing well aren’t mutually exclusive goals. For eight years, they’ve been driving change through advocacy, education, and community building.
The Ripple Effect of Conscious Commerce
When you wear a piece from our Business for Good collection, you’re not just making a fashion statement—you’re joining a movement. You’re supporting an organization that works tirelessly to shape policies that benefit all San Diegans. You’re investing in a future where businesses consider their impact on workers, communities, and the environment as seriously as they consider their quarterly earnings. The collection serves as a daily reminder that when our community thrives, so do we. It’s a philosophy that challenges the zero-sum thinking that has dominated business for too long, replacing it with an abundance mindset that recognizes how interconnected our success truly is.
Beyond Fashion: Building a Movement
This collaboration represents something larger than any single product line or marketing campaign. It’s about building a community of conscious consumers and purpose-driven businesses who understand that their choices have power. Every thread in these garments is woven with intention, every purchase is an investment in systemic change, and every person who wears the collection becomes an ambassador for a better way of doing business.
As we look toward the future, we’re inspired by what’s possible when businesses commit to being forces for good. Through partnerships like this one with Business For Good San Diego, amplified by the artistic vision of creators like Aël da Silva, we’re not just selling clothing—we’re cultivating a culture where purpose and profit dance together in perfect harmony.
Join the Movement
The Business For Good San Diego collection is more than merchandise—it’s an invitation to participate in something bigger than yourself. Whether you’re a business owner looking to connect with like-minded professionals, an advocate for policy change, or simply someone who believes that commerce can be a force for good, this collection offers a tangible way to support that vision.
Together, we’re proving that the future of business isn’t about choosing between profit and purpose—it’s about recognizing that the two are inextricably linked. When we build businesses that serve our communities, we create communities that support thriving businesses. That’s the kind of cycle we’re proud to be part of, and we invite you to join us in wearing your values on your sleeve.
Explore the Business For Good San Diego collection and discover how your wardrobe can become a statement of your commitment to positive change.